Battling Click Fraud

admedian — Sun, 03 Sep 2006 16:39:29 +0000

We are excited to announce that our sponsored search advertising clients have now avoided nearly $150,000 in click fraud losses since the April launch of AdSecure™, our proprietary click fraud identification and prevention technology. “AdSecure™ has detected and stopped over nine hundred thousand fraudulent sponsored search clicks so far. AdSecure™ dynamically analyzes over a dozen search and click related behavioral variables in real-time.

The technology generates a click fraud validation score that allows AdMedian to pinpoint and prevent the sources of traffic with the highest percentage of fraudulent activities. With our click fraud protection technology, advertisers maximize the return on their campaign budgets.

AdMedian launches blog

admedian — Sun, 03 Sep 2006 13:36:11 +0000

Welcome to AdMedian’s weblog. After receiving several requests to launch a weblog AdMedian has finally decided to do so. The weblog will provide updates taking place at AdMedian such as new features, functionality, when payments are sent and news specific to the online advertising industry. Please check back often as we will also be using our weblog to post updates on specific advertising buys for publishers. For example, we could be looking to fill a specific automotive banner campaign that we will be able to pay premium rates for the traffic. Don’t forget to subscribe to our feed so you can stay updated about what’s going on here at AdMedian.

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Battling Click Fraud

AdMedian launches blog